• Email
    • Facebook
    • Instagram
    • Pinterest
    • YouTube

drjessicaemery

Dr Jessica Emery

  • StartHere
  • dentalsocial circle
  • marketingResources
    • freeWEBINAR
    • Get Social Podcast
    • The Dental Diaries Podcast
  • soireeMembers Club
  • the dentalDiaries Podcast
  • mySHOP

June 26, 2020

Why I Launched the Dental Brand Bootcamp

Why I Launched the Dental Brand Bootcamp

If you’re following me over on social media (@drjessicaemery on Instagram, my favorite place to hang out on the internet!), you know that I recently launched the Dental Brand Bootcamp! My team and I pre-launched it in early January and the response was so positive! When we officially opened the doors at the end of January, people eagerly got started on the modules and really just took off with the workbooks, activities, and prompts!

I was busy, busy, busy in February with some speaking engagements and conferences, and then… COVID-19 happened. Everything came to a screeching halt in my world and I was at home with nothing but time. If you know me at all, you know that this is a rare experience. I am someone who just goes all the time, nonstop, so I was a little bit stunned for a day or two. What should I do with all of this unexpected time off?

Then, I thought about my bootcamp. What a PERFECT opportunity to show up for my people and add even more value to the bootcamp! In addition to the five modules, the hours of video content, the downloadable content and the free mini-courses that I included for the bootcampers, I decided I would hold live Zoom calls every Monday to walk people through the material and answer questions in real time.

Dental Brand Bootcamp

I’ve done mini online courses before, but never with a live element like this. It was so fun to connect and answer questions in real time. Now that I’m back to the practice, I miss these Monday afternoon hang outs! 

But, back to the original idea for the bootcamp. There were a few big reasons I decided we needed to do something like this:

#1 – Dentists Need Everything Streamlined

I’m a dentist so I get it. You want to learn and you have all of the best intentions, but life is CRAZY and before you know it, it’s Friday afternoon. CE is tough, and I knew if I was going to actually help dentists, I needed to create a one-stop-shop for dental marketing education. 

Individual courses on specific topics are great, but when you want to do a deep dive and really do the work on your practice, you need to be able to have everything organized and in one place. You can’t go searching for answers in YouTube videos or blog posts. My goal was to give dentists absolutely everything they need to grow their practice in one easy-to-access toolkit. 

#2 – Dentists Need More Than Just The Basics

So many dental marketing courses out there are filled with surface level stuff. I know some dentists need to start from square one, but most dentists already know that we need to post on social and send emails. They get the concept of storytelling. They know they need a consistent brand. They get it. They just don’t know what the NEXT step is once they’ve done all that. 

Algorithms change all the time and unfortunately, we can’t just rely on free social media sites to market our dental services. We need to dive deeper and that’s why I created this super intensive, super value-packed branding bootcamp. 

#3 – Dentists Need Advice From Someone Who Knows

Listen, I know there are plenty of branding courses and bootcamps out there. But I strongly believe that dentists need advice from someone who really gets it. You and I both know that dentistry is a total unicorn. It doesn’t follow the same rules that other small businesses follow, so you need advice from someone who has been there and done that.

If you invest in other branding tools, you have to do the additional work of taking that generic advice and tweaking it to suit the nuances of your practice. Who has the time or energy for that? I wanted to share my first-hand knowledge with other dentists because I want you to work fewer and make more money. Who wouldn’t want that??

If you want to dive into the five week course, you can click here to join us! While I’m no longer doing the live training calls, you can access all of the recordings in our private Facebook group once you become a member! I really hope you’ll invest in the future of your practice and have some fun with me while doing so!

Filed Under: Branding, Work

Previous
Next

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Heard you like instagram...follow me! @drjessicaemery

It feels great to get out of the house to get pamp It feels great to get out of the house to get pampered this morning! A blow out and then nails! YAY! Passed a Whole Foods on the way. Still trying to find my way around here. I think that is the hardest part about moving is not knowing where you are going. Somedays in circles. Especially in my new neighborhood. 🤣☺️ I’ll get there. #soworthit #charlestonlife
Just a few more weeks and Arnie joins our family.. Just a few more weeks and Arnie joins our family....😍 
Love him so much already but also know it’s going to be a lot of work. ♥️ 
Granted Andrew is going to take most of that on but the crying might kill me....:) As in my heart. Why am  I SO sad he will be separated from his mom and siblings? Anyone else feel this way ever? Or is it just me? It’s my first dog. 
We’ll see. #staytuned ♥️
Life is pretty good here....😍🌴 It’s JANUAR Life is pretty good here....😍🌴 It’s JANUARY right!? #pinchmeplease #wineandicecream #bythefirepit
I am still pinching myself somedays, actually all I am still pinching myself somedays, actually all days, that I get to wake up and live in this create space. @quarterfielddentalarts sent me a sweatshirt yesterday that read "Let the beauty of what you love, be why you do." And that could not be more true. (Thank you again Dr. Miller, you are so incredibly thoughtful) ✨✨✨
I have changed SO much in my life by just leaning I have changed SO much in my life by just leaning in. Listen to what is calling..... #truthbetold💯 
.
.
.
PC @happihabits
Walk through this morning with @eassist.me for Fri Walk through this morning with @eassist.me for Friday’s summit where I will be speaking all about my journey. How I grew my FFS practice working under 24 hrs a week  through building a brand and using social media to market. Can’t wait for this! Grab your tickets and CE 👉www.howwediditevent.com
When I saw @itsthedentalhygenius posting about her When I saw @itsthedentalhygenius posting about her FAVORITE books today, I thought it was the most PERFECT post!! So go over and check her post after reading mine and you will have yourself a robust book list! 📚 I actually have hundreds and hundreds of incredible books and could definitely do this as a series once a month! Anyone want more ideas? Let me know! ☺️📚📚📚♥️ #bookloversofinstagram
Loving our EARLY morning work outs! Crushing it be Loving our EARLY morning work outs! Crushing it before the kids get up! Leaving enough time for some quiet and a cup of coffee before the chaos. ☕️ 🙂🙃😉 #5amclub #couplefitness #couplesgoals

The Links

  • Home
  • Blog
  • Consult Page

The Shop

  • FUN PROPS
  • BOOKS
  • shop all

Join Us!

FREE VOICE + VISION + VISUALS WEBINAR

  • Facebook
  • Instagram
  • Pinterest
  • YouTube

Copyright © 2021 · drjessicaemery